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There are a number of
ways to raise funds by leveraging the communication power of the
Internet. This article examines three popular approaches through
examples.
1) Affiliate Programs
- SolvePoverty.com
2) ECommerce Portal - SmartMall.biz
3) Network Marketing - Permaworld.com
To give you an idea
of just how creative their approach is, take a look at this list of the
ways their website uses affiliate programs to help their organization:
Study in Australia &
Help SolvePoverty
Learn Online & Help SolvePoverty
Submit Your Site & Help SolvePoverty
Market Your Business & Help SolvePoverty
Advertise With Us & Help SolvePoverty
Join These Affiliate Programs & Help SolvePoverty
Shop & Help SolvePoverty
And Coming Soon:
Fly & SolvePoverty
Travel & SolvePoverty
Drive & SolvePoverty
Phone & SolvePoverty
Bank & SolvePoverty
Stay Healthy & SolvePoverty
My hat is off to
Simon Healy, SolvePoverty's marketing director. He's using so many
affiliate programs in so many ways that you have to see for yourself. A more
straightforward approach to Internet fundraising is to open a virtual
mall. The idea here is that your group collects a commission on all the
online purchases made by your supporters. This is a nice silent
fundraiser. A good example is the pre-built website offered by SmartMall. Here, all the work of
setting up hundreds of affiliate programs is already done. All you have
to decide is whether to sign up as a free member or as a SmartPro member
for $30 a month.
What's the
difference? A SmartPro member gets double the rebates that the free
member does and they can earn money on their own downline members. As an example,
shopping online at WalMart through the SmartMall portal will earn your
group between 5%-10% of purchases as a paid member. As a free member,
those rebates are 2.5%-5% of online purchases. Just imagine how much
spending your supporters do at WalMart in a year's time, then calculate 5%
of that. Affiliated shopping
works best if you have large numbers of households that you can persuade
to purchase through your website. That makes this a good fit for motivated
school, church, and youth groups. With stores such as
Sony Music, Spencer Gifts, Sharper Image, Office Max, Priceline, Lands
End, JCrew, Hallmark, Disney, Dell, Brooks Brothers, and Blinds Galore,
your supporters will find real value in your online mall. If you are serious
about Internet fundraising, I'd recommend signing up as a paid member. If
you're unsure, then try it out as a free member and convert after you've
built up your traffic. The paid membership
cost of $30 per month is recouped on just $1,000 worth of online purchases
(or less). In addition, your downline commissions from other stores will
produce significant monthly commissions as well. Network marketing for
a good cause is a phenomenal way to create much needed funds. A good
example of how this works is a site called Permaworld.
Permaworld is an
organization of Associate Members and Customers in over 140 countries who
support a belief in a sustainable future based on co-operating with nature
and caring for the earth and its people. Fundraising events,
direct appeals or door-to-door canvassing for donations leave many
organizations frustrated at the difficulty to raise needed funds. Permaworld has
developed a simple plan which offers a unique way to provide substantial
funds for Earth Care organizations while at the same time giving financial
benefits for those who help participate in the process by selling
innovative products. In the Internet age,
there is no need to be restricted to one geographical location to raise
funds. Permaworld utilizes the power of the Internet to provide an
environment where people from any country in the world can connect with
each other and network for common environmental and financial goals.
Here's how it works.
You can join Permaworld for free or as a paid member. As a free member,
your income is limited to $5 per paid signup beneath you. As a paid
member, you can earn up to $5,675
per month by actively participating in their program. Your downline is
filled by your efforts and those above you in your upline. All new
signups go underneath you in a 5x5 forced matrix (forced=no gaps &
spillover from above). The great thing about
this program is that you are helping the environment and offering great
products. Plus, it doesn't hurt that you or your group can make
substantial amounts of money by using the power of Internet marketing.
We've taken a good look at examples of Internet fundraising via affiliate
programs, online shopping, and network marketing. Take the time to
explore this concept further. The future of your fundraising depends on
it.
Internet Fundraising!!
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About The
Author: Kimberly Reynolds is
the author of
Fundraising Success, a
best
selling ebook on fundraising. You can read
more of
her
fundraising
ideas on her website, FundraiserHelp.com. |
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