-----------------------------------------------------------------
1) Maximize value to
maximize results
Make this your mantra. More value means more prospects. More value means
more buyers. More value means more money!
2) State a value
proposition
Sum up the specifics of what you're doing and why you're doing it in two
sentences or less. State exactly what your fundraiser is all about. Make
sure it has a compelling call to action. Include it in all your
communications and in your sales script.
3) Set a public goal
Make a commitment about your group's fundraising goal and state it
publicly. This causes your mind to internalize it as a verbal
commitment. Your goal should be realistic, but also aim high. Structure
your sales efforts to emphasize and reward achievement of that goal.
4) Everyone take
ownership
Make sure everyone takes ownership of the fundraiser's success on an
individual level as well as within the group effort. Everyone should be
committed to doing whatever it takes to reach the group goal.
5) Keep it fun
Fun is part of fundraising. Don't make it drudgery to be a volunteer or a
participant. Remember that they're giving up their free time to help.
Plan fun things to do during each stage of the process that reward
involvement.
6) Provide
alternative options
Explore all ways to allow alternate giving from the community. Some people
just don't like fundraisers, but would be willing to contribute in another
way. Consider offering a membership option of supporting your group with
one annual check or an automatic donation each month.
7) Quality, quality,
quality
Quality sales presentations and quality goods mean more sales. Quality
rewards mean more motivation. A quality program exudes confidence and
confidence breeds success.
8) Avoid any risk
taking
Always caution against unsafe selling practices. All neighborhood sales
activities should include adult accompaniment. Seller safety is your
highest priority.
9) Have a written
project plan
Run your fundraiser like a small business. Have a written project plan
that spells out all roles and responsibilities. Assign motivated
individuals into those roles and equip them with everything they need to
do a great job.
10) Help others
Don't forget to increase your organization's visibility by giving back to
the community. Visit the elderly, volunteer your group to help with other
charity work such as Special Olympics or Community Warmth programs, write
letters to military personnel posted overseas, or other causes that have
special meaning to your group.
School Fundraising
Results!!
|
About The
Author: Kimberly Reynolds is
the author of
Fundraising Success, a
best
selling ebook on fundraising. You can read
more of
her
fundraising
ideas on her website, FundraiserHelp.com. |
|
